What We Learned in 2020 - And Looking Ahead
2020 has taught us all a lot of lessons. When I rang in the new year last year, it’s safe to say that I couldn’t have predicted all of the twists and turns the next 365 days would bring, because they were something unlike anything our modern society had seen before. I couldn’t have known that a pandemic would sweep the world, that the economy would react so harshly, or that numerous influential figures would leave us when we needed their words most.
However, I also couldn’t have known the effect this year would have on us - how much I would learn and grow as I turned the pages of just one calendar. There are silver linings in the gray skies of 2020. Here are just a few of the lessons I am taking away from this year as we prepare to ring in 2021.
Lean on your community
Whenever I felt down this year, I turned to our community for a bit of light and hope, both on Main Street in Stoughton and in our digital hub on Instagram. Grasshopper Goods has developed incredible business relationships and partnerships with other local shops, shared the history behind our smiley faces, spread the love you’ve given us and encouraged positivity, and made a commitment to being the change. This community has always had our back, no matter which way the world has turned or what pivots I’ve had to make in the business, and I could not be more thankful. This year, I learned just how strong that community support was. Family and friends hopped in to support without question. When Jenn was able to return, we hadn’t skipped a beat despite all the new rules and routines. You all stuck around as I worked through difficult COVID-19 guidelines and regulations and when I decided to give Vinny a break this year. You’re in it for the long haul, and I feel so incredibly grateful.
Don’t be afraid to take a risk
Speaking of those business pivots, making some of those decisions was a little nerve-wracking for us. Our brand is built around our mobile boutique, and having that integral piece of our go-to-market strategy out of commission could have made us pump the breaks on Grasshopper Goods as a whole. I decided to run with it instead, putting my all into creating a stunning, safe, GG-worthy shopping experience in our brick-and-mortar shop. I updated our windows, implemented easy-to-understand rules to keep everyone healthy, and hopped on a podcast to spread the word about Grasshopper Goods. I may not have had these initiatives on my 2020 business plan, but taking a few risks worked out for us this year.
It’s about the fun
Finally, even when the skies are gray and “what’s next” is unclear, I’m always going to believe that it’s about the fun. The beauty of Grasshopper Goods is that it carries a sort of optimism, a sunny outlook for the future, a hopefulness and friendliness that is tangible in the truck or in our shop. I’ve loved seeing that joy in-person (masked up of course!), getting a little bit creative with our holiday promotions, and finding a reason to belly laugh in a year that could have broken us down. It’s incredible to know that what I have created is so strong that it can stand up to the hardships of 2020 and come out the other side more powerful than ever.
Looking back at 2020, I could call out any number of milestones that will play out in history books for generations. However, the lessons I’ve listed above are what I’m really taking away from this year. They’re what I’ll carry with me as I look to the potential of 2021 and beyond. Thank you all once again for your consistent support and for cheering on Grasshopper Goods. I hope you all have an incredible holiday season and a promising new year.